Kellogg, NaviLens code on the pack for more accessible information

From the first quarter of 2023, NaviLens technology will arrive on cereal-based Kellogg snack packs throughout Europe, which improves product accessibility and makes the shopping experience more inclusive for blind and visually impaired people. The project, which involves inserting a QR code into the design of the pack of bars, has so far involved over … Read more

Interview with Andrés Ramírez Pulido, director of La pack

La Gualdra 529 / Cinema / Cannes Film Festival 2022 – Advertising – The issue of violence by adolescents has been addressed by several recent films in Latin America. we remember The Savages, the Argentine Alejandro Fadel (2012); or more recently the Colombian monkeys, by Alejandro Landes (2019), and his will to break with the … Read more