Within the framework of the Madrid International Tourism Fair (FITUR) 2023, The XVIII edition of the Excelencias Awards was held, in which Tequisquiapan was awarded for the project: Tequisquiapan, Paradise of Wellness Tourism.
“We are very honored to receive this important award that recognizes the professionalism and quality of specialized service providers whom we have proudly incorporated into the tourism offer, growth and development strategies that we implement in the municipality,” said José Antonio Mejía Lira. , municipal president of Tequisquiapan upon receiving the Excellencies Award.
Before the most important Ibero-American and Hispanic forum in the world on the subject of tourism, with this award, Tequisquiapan is consolidated as one of the best destinations for the Wellness market, since the infrastructure, culture and receiving community are suitable for the niche of market it offers.
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Tequisquiapan was the only municipality in the country to be recognized with this award for Wellness Tourism, an award received by the Municipal President, José Antonio Mejía Lira, accompanied by the Secretary of Tourism of the Government of Mexico, Miguel Torruco Marqués and the Secretary of Tourism of the Government from the State of Querétaro, Adriana Vega Vázquez Mellado.
This international recognition of Tequisquiapan as a Wellness destination is fundamental, it represents the joint effort of the Private Initiative, the Municipal Government and the society of Tequisquiapan. This initiative to become a destination for well-being, rest, spirituality and an awakening of emotions, is achieved thanks to the urban image, its cleanliness and public safety that invite visitors to explore and enjoy the immense tourist diversity of Tequisquiapan.
More and more travelers are looking to discover experiences that promote physical, mental and emotional well-being, as well as a healthy and balanced diet; This is called Wellness or Wellness Tourism, a market in which Mexico ranks first in the Americas by offering destinations with endless activities such as spas, temazcales, and fitness spaces.
During the last years, Wellness Tourism in Tequisquiapan has positioned itself as an increasingly solid activity; It originated in Las Pozas, a natural space with hot springs where families began to dig wells to take relaxing baths.
Since the beginning of the 20th century, the first inns and hotels were created to house visitors who enjoyed the hot baths with medicinal and health issues. To date, many houses in Tequisquiapan continue to have private pools, but most are not used because access to hot water is very difficult due to the depth where it is located.
In 2019, the international consulting firm Deloitte prepared a study entitled “Market Opportunities and Prospects for Health Tourism in Mexico” where Tequisquiapan appeared as a Wellness destination along with Los Cabos, Riviera Maya, Punta de Mita and San Miguel Allende. The vocation that was recognized in this study is contact with nature, meditation, yoga, spa and vegan.
In that same year, work began in the search for new experiences and new products respecting nature and without losing the essence of Tequisquiapan as a Magical Town, a distinction that it obtained on October 17, 2012 for being a place that preserves the essence of the province. with architecture, traditions, culture, gastronomy and unforgettable experiences; This is how the Wellness Tourism route was created.
Among the natural motivators that were considered to create the Wellness Tourism route are outdoor activities that can be carried out all year round such as horseback riding, cycling, walking, running, bird watching, outdoor exploration and meditation, yoga, etc. . Likewise, the production of lavender and other aromatic plants focused on relaxation and well-being is being developed.
Tequisquiapan is the perfect place to carry out any of the Wellness Tourism segments; It has a privileged location, being less than two hours from Mexico City; 35 minutes from the Querétaro International Airport and 45 minutes from the capital of Querétaro, not to mention that it is surrounded by four Magical Towns less than 30 minutes away.
Regarding tourist infrastructure, there are a total of 1,200 rooms in hotels and 1,000 in Airbnb of all categories. Several hotels have included temazcales among their spa services. There are more than 250 spaces for food consumption from traditional, pre-Hispanic, organic, international, fusion and author food.
Tequisquiapan, the paradise of the temazcales, rescues the nature of the destination and offers a wide variety of spaces and services that consolidate it as one of the most important Wellness destinations in Mexico and Latin America, which is also recognized worldwide by one one of the most important awards in the tourism industry.