A journey between Gubbio and north-eastern Umbria at the Ttg Travel Experience in Rimini, the Italian reference event for the promotion of world tourism in Italy and for the marketing of the Italian tourist offer in the world.
Taking tour operators, journalists, bloggers and travel enthusiasts by the hand, yesterday in Rimini on the opening day of the tourism fair, were the mayor Filippo Mario Stirati and Anna Moroni, cook, or rather “cooker” as she likes to define herself, expert in food and wine and well-known face of TV, for 19 years at the Prova del Cuoco and now on Sky.
Together with the journalist Federica Grandis, the mayor Stirati and Anna Moroni traveled in the territories of Gubbio, told to journalists and spectators for its architectural beauty and for its historical and anthropological importance, for its genius of hospitality and for the recklessness of Feast of the Ceri.
Folklore, faith, tradition, then, but also gastronomy: salami, crescia and brustengo, wine. Anna Moroni recounted the holidays of when she was a child, and then resumed the journey bringing those present in the room to meet the mazzafegato from the Upper Tiber Valley, a slow food presidium, the brecciata of cereals and legumes, our unmistakable pecorino. Then it was the turn of the Monte Cucco park, between Scheggia, Pascelupo and Costacciaro, an opportunity for Stirati and Moroni to reflect on a type of slow and environmentally friendly tourism, which is growing and which finds itineraries in north-eastern Umbria. and possibilities, including trekking and cycling routes, on all the track on the route of the former railway between Umbertide and Fossato di Vico.
Gualdo Tadino with its oil and Fossato di Vico with wild garlic, other typical products of the area full of excellent nutritional and therapeutic properties, served as the penultimate stage of the journey, which ended by talking about the Valfabbrica area and the Franciscan Path, for centuries crossed on foot by people looking for a contemplative way of being in the world. The paths of spirituality: another really important tourist trend that finds in northeastern Umbria, from Gubbio to Assisi, perhaps one of the most fertile lands and one of the fastest growing trends in all of Umbria.
The speech was followed by visitors, industry experts and journalists, visiting the pavilion of the Umbria Region to rediscover a slow approach and, as the slogan of the Ttg says, “unbound”, that is, without constraints, a key word that identifies and summarizes the new characteristics of the travel and hospitality industry, for tourism free from the restrictions imposed by the pandemic, from market stereotypes, from space-time conventions.
“A really important opportunity to better promote our territory in a prestigious context, I would say the most prestigious in Italy when it comes to tourism and promotion – said Stirati -. Telling together with Anna Moroni the beauties, traditions and specialties of Gubbio and all of north-east Umbria was an opportunity to illustrate to journalists and enthusiasts a tourism strategy that we have been pursuing for some time, which looks to new trends and looks for concrete answers to a question that is increasingly a search for experiences that are able to combine culture, landscapes, food and wine, typicality. We leave the Rimini appointment very satisfied with the path we have taken so far and with the attendances encountered, and with a renewed commitment to work all together, operators, institutions, associations, in order to achieve the objectives necessary for the tourist development of the area ” .
Gubbio and Anna Moroni protagonists at the Rimini Tourism Fair | I live Gubbio