The Salamanca district: epicenter of esotericism

Well known is the Salamanca district of Madrid, and not only because it is home to the most exclusive shops or the most refined restaurants in the capital. Historically, illustrious personalities from the world of politics, the arts and the aristocracy have passed and lived through its streets. A neighborhood, also, associated with tradition, also in religion and spirituality. However, the proliferation, in the premises of its centuries-old buildings, of businesses that speak of opening up to new forms of spirituality, from philosophy and well-being brought from Asia to esotericism, is still striking.

On Calle Alcalá, 78, the window of the Almazén Natural is crowned by a sign that defines it as an organic food store and bookstore. Behind the glass are titles that range from meditation manuals to Akashic records, acupuncture and psychotherapy. Very close, less than 200 meters away, on Francisca Moreno street, you can find, door to door, another similar bookstore, Rerum Natura, and a place specializing in traditional Thai massage. Fernando is the owner of Rerum Natura. This bookstore, specialized in alternative therapies, acupuncture, yoga, medicinal plants, meditation and spirituality, has been installed in the neighborhood for 26 years.

The Salamanca district: epicenter of esotericism