Special Umbria, the commissioner Paola Agabiti: “Record data, three million tourists between Europeans and Americans”

from Lilli Garrone

The Tourism Councilor takes stock of summer presences: + 5% compared to the pre-pandemic period among greenery, villages, castles and cities of art

Hello green Umbria !, sings the poet Giosu Carducci in his ode To the sources of Clitunno. And there is no doubt that is the greenest region of Italy with peaks covered with luxuriant woods and large valleys designed by lakes, rivers and waterfalls. Not only that: villages, castles and cities steeped in history, art and culture.

There are many tourist possibilities offered by Umbria and definitely appreciated by visitors: This summer went very well – says the regional councilor for tourism, Paola Agabiti -. They registered over 900 thousand arrivals and almost three million presencesan increase of 5.2% compared to the pre – pandemic period. These are the best figures of the last ten years. The return of foreign tourists is also significant, Europeans and even Americanseven these at pre-Covid levels, and higher than in the past, despite the energy crisis and inflationary dynamics.

Record results to which the two great festivals like that certainly contributed dei Due Mondi in Spoleto and that of Umbria jazz musicto which he added the Umbria Cinema festival in Todi now in its second edition, beyond the infinite tourist possibilities offered by the places, where art joins the discovery of nature: Here the holiday can offer many types of experience – adds the commissioner Agabiti -. They range from the wonderful landscape to the architectural, historical and cultural riches, as well as a very good food and wine with unique products of the territory. Our then agrounded in spirituality, just think of Assisi, which also offers those who come the opportunity of “paths”, such as that of San Francesco. Here you can integrate into an entire community, almost feel a sense of belonging because the Umbrians are very hospitable.

And also this autumn there is no shortage of events: Umbria jazz winter in Orvieto for New Year’s Eve, Umbria Libri in Perugia at the end of October, which then moves to Terni in early December, and the beloved Eurochocolate in Bastia Umbra which begins in these days and ends on October 23: an international chocolate exhibition in over 14 thousand square meters of greedy entertainment. Among the exhibitions, then, one cannot forget the one on Federico di Montefeltro in Gubbioextended until November 2, which celebrates the 600th anniversary of the birth of one of the most important patrons of the Renaissance, who came into the world in this city in 1422.

Hundreds of hotels are available to tourists: The agritourisms have also gone very well – adds the commissioner – and the numbers show how Umbria has been ready also from the point of view of accommodation. The investments in recent years in promotion, planning, improvement of the tourist offer, in the enhancement and creation of tourist products have been able to intercept the new trends and needs of travelers. Numbers that do not constitute a point of arrival – Agabiti underlines – but a stimulus to do better because we have room for improvement and growth.

In the sector now also arrives a brand system, presented on 13 October in Rimini, and designed by the Armando Testa agencya fundamental turning point – specifies the commissioner – in the enhancement and promotion of our region.

October 16, 2022 (change October 16, 2022 | 10:52 am)

Special Umbria, the commissioner Paola Agabiti: “Record data, three million tourists between Europeans and Americans”