In a not so distant historical period, on TVthere were those who rather insistently advised us what was suitable or not for our stylistic needs. Fashion experts – the background could go from being a stylist with a solid experience behind him to a manager with a training not always so focused on fashion – they demolished the image of a candidate to highlight her strengths, underlining her obvious weaknesses in a caricatured way . 2008 is the year in which the program arrives on Real Time What the hell are you wearing?conducted by Enzo Miccio And Carla Gozzi.
The two style mavens have been sifting through each other for more than a decade – the program was last aired in 2018 – the wardrobe of women aged 25-54, the target real-time. There is no Millennial, or almost, who does not remember with irony the toasts made by the two partners in crime once their mission had come to an end: tearing the unfortunate woman’s wardrobe to shreds to bring out a renewed image. The point is that the idea of transformation, whatever it is, has in itself the concept of going beyond limits to give shape to something authentically different. It is clear that, in a television format totally aimed at highlighting what is profoundly wrong with loving floral dresses, leopard prints or bold colors, a perhaps unexpected short circuit is created: kitsch. That is to say, creating an immediately pathetic, repetitive and perceived as not very credible curtain. And, if the transformations aired in What the hell are you wearing they have done nothing but replicate a narrative based on the exaltation of minimalism and codes attributable to etiquette and a more or less defined idea of good taste, even the subsequent programs have played on the same narrative. With To tell, to do, to kiss – a British reality show aired from 2008 to 2013 on BBC Three which aired in Italy in 2013 – the voice of Carla Gozzi, although made robotic, didn’t change much the papers in order: restore and make it socially acceptable the eccentric looks of young girls with clear aesthetic references (punk, rock, grunge, anime) was the job of POD, the advice machine.
Not that with Mom you are too much, in 2016, things turned out so differently: Carla, who even founded a style academy in 2010 with a wide range of training offers, had been correcting the inspiration of mothers who were no longer twenty years old for some time. Scenario changed when 20-year-olds have begun to rebel against the flirtatious way of talking about clothing in general and conversations around fashion have moved from traditional media to social media. For What the hell are you wearing? and the rest of the programs will not have been easy to withstand the blow and try to respond in kind to the demands of the new generations who have decided to do without advice, caftans and rules calibrated to the centimetre. And yet, Carla Gozzi continues to dispense advice on Instagram and TikTok on how not to wear a miniskirt and wrap the body in more or less restrictive uniforms, triggering adverse reactions from Gen Z. If the former TV presenter abuses the term good taste, perhaps she (deliberately) omits all that group of people guilty of having embraced aesthetics that go against the grain or simply are anti-glamorous. «The problem is that formality has been lost: the occasions for use are no longer distinguished and it is not clear when to afford to go around in sneakers and jeans and when to tune in to a more authoritative image at the time of a meeting with the team of work” had declared a Vanity Fair Italy. So much so that today Discovery+ produced a talent – Tailor Made- Who has what it takes? consists of six episodes airing on Discovery+ from June and on real-time in fall 2022 – focused on tailoring and entrusted to the management of Tommaso Zorzi. What will be the tone of voice used to talk about fashion and personal clothing choices this time?