PARIS, June 21, 2022 /PRNewswire/ — Viktor&Rolf is pleased to announce that the acclaimed singer, dancer and actress FKA twigs will be the face of GOOD FORTUNE, the brand’s new fragrance.
Firmly grounded in the present moment as a performer and visionary artist with an engaging social presence, FKA twigs is a Grammy-nominated artist whose innovations in music, visual arts and dance represent future worlds and are inspired by those of the past.
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She made her debut as a songwriter and singer in 2012 with EP1. Like his dance, his music is inspired by different styles, including electronic, R&B and trip hop. His first album, LP1nominated for the Mercury Prize, was released in August 2014. She directed four videos for her third EP, M3LL155X (read Melissa), as well as Soundtrack 7, a dance film created and shot at the Manchester International Festival. An appearance on the title Fukk Sleep by A$AP Rocky in 2018 was followed by his hit single Cellophane and album Magdalene, universally acclaimed. She collaborated with Dua Lipa and The Weeknd and released the mixtape earlier this year Caprisongs.
“We’ve been fans of twigs for years,” say Viktor Horsting and Rolf Snoeren, the creators of Viktor&Rolf, “and we are happy to welcome him to the Viktor&Rolf family. Not only is she one of today’s biggest pop stars, but she’s also extremely creative. He is an icon and the ideal personality for GOOD FORTUNE. »
“I’ve always loved perfumes,” says FKA twigs. “Smell has always been an integral part of my sensory universe and being able to collaborate creatively with Viktor&Rolf on this project has been very fulfilling. I feel that there is this bond that unites us. Being part of their universe is like magic, a dream come true. »
After the continued success of FLOWERBOMB, launched in 2005, Viktor&Rolf unveils GOOD FORTUNE. With this major new statement, the brand has created a fragrance that expresses a modern spirituality, resonating with those on an inner journey to discover the essence of their being, sending an invitation to women who want to embrace their inner modern mystique, go their own way and create their own destiny.
FKA twigs will star in a mystical “new genre” campaign film directed by Andrew Thomas Huang, which will be released later this month. Legendary fashion photographers Inez & Vinoodh created the magnetic campaign photos.
The campaign soundtrack, “Killer,” was custom-created for the campaign by FKA twigs and will be officially unveiled alongside the GOOD FORTUNE campaign.
A provocative couture. An unexpected elegance. Conceptual glamour.
Viktor&Rolf is the avant-garde luxury fashion house founded in 1993 by the Dutch Viktor Horsting and Rolf Snoeren, recognized and respected for its provocative Haute Couture and conceptual glamour. Viktor&Rolf approaches olfactory development the same way as fashion: with meticulous technical refinement, constantly evolving fragrances and taking them to new unparalleled heights, making the impossible possible.