Anne-Marie Piran, great lady of advertising production, left surrounded by her family. A true authority and pioneer in the field, she worked, among other things, at J. Walter ThomsonLéveillé Benton & Bowles, BCP and Publicis. Directors who have worked alongside him have become very great directors.
According to Celine Carbonneau, she will have worked until the end. Moreover, she left the industry following the diagnosis of her cancer, nearly 4 years ago. “That said, she took advantage of her few years to take care of herself. His last good day dates back to Wednesday, June 15. After coloring and styling, dressed in her sweater, she will have visited the garden, all serene. Life ended for her on Friday the 17th around 10:35 p.m. surrounded by friends. »
Several people from the industry wanted to pay him a last tribute.
“You will have been the friend I would have liked to have, despite our differences sometimes. Hoping that my rays of sunshine during my visits have brought you small pleasures. Poutous Poutous the beautiful Anne Marie. »
– Céline Carbonneau (Nougat & Nectarine)
” Anne Marie was an example of loyalty to BCPand Publicis . Her enthusiasm, her energy, her professionalism have marked everyone she met during her career. She approached each project with care, with passion. She loved people, nothing stopped her. BCP and Publiciswere her home, her nest and she gave herself 150% to her job. His laughter will be missed. Anne Marie , thank you. »
–Yves Gougoux (Publicis)
” Anne Mariewas a pioneer in agency advertising production. An experienced producer who had even created an association of producers to help each other and help in negotiations with the UDA. She was rigorous, very generous with her knowledge and a true advertising enthusiast. With all her brilliance, she marked the profession of producer and contributed enormously to the industry. We owe him a lot! »
– Dominique Villeneuve (A2C)
“Anne-Marie was a monument of production in Montreal. Everyone knew her, was afraid of her or loved her!! She had boundless respect for creative people and the creative process. That’s what fed her. She always found solutions to make it work. I had the chance and the pleasure to accompany him almost until the very end. I discovered that she had an amazing circle of friends who became her family and cared for her phenomenally. She will have kept her sense of humor until the very end! RIP Anne Marie. »
– Stephanie Lord (4zero1)
“A great lady has left us. She was larger than life and above all was the spiritual mother of many in the world of production. The thousands of people who crossed paths with him must all have a heavy heartache today. Rest in peace my beautiful Anne Marie . What a great time spent with you all these years. As you said so well, POUTOU POUTOU. »
– Denis Martel (LOCOFILMS)
“His love for creative advertising was vibrant. Anne Marie knew everyone and she had a talent for networking. She was ageless and her laugh sounded to the four winds. She knew that such a creative would get along with such a director. For her, it was second nature to marry talented people. Intense and solid woman, nothing could impress her. She settled the agency’s files with firmness and conviction. In this job, you have to be passionate to weather the storms. Anne Mariebeen through more than one and she was proud of it. An iron quarry and a lion’s vision. This little woman with big dark glasses has accomplished each of her productions to perfection. His life was his creative people and I had the privilege of meeting thisAnne Marie… Piranha of a job well done. She will be in my heart forever. »
– Nicolas Massey (11:11 Creative Alignment)
” Anne Marie, my colleague… my accomplice for 23 years, we complemented each other. Her love of cinema, literature and music gave her a creativity that appealed to the creative teams she supported in all their projects. She encouraged several new talents with enthusiasm and audacity. She will have left her mark on all those who knew her, we cannot forget her. His infectious laugh will forever be etched in our memories. poutou poutou Anne Marie. »
–Carole Beauchamp (Publicis)
” Anne Marie, you are a legend. I speak in the present, because a legend does not die. I was starting in advertising and already people were talking to me about you. I was impressed and mixed. I was told your rigor and your knowledge and your requirements. That’s a legend. Without your requests for Swiss chocolate or filtered coffee with a machine that was brought out just for you, it seems, without your very French loud cries, your infectious laugh, your intransigent points of view often justified and above all always to defend the best possible production, you might not have gone down in history. The history of advertising in Quebec that wouldn’t be the same without you. You were a unifier, you united us agency producers at a certain time, you got involved with the UDA , with people. You were smart. And we respected you. You told me that I was your successor and I always said to myself when I’m going to be big, I’m going to be like her. I gave up the Swiss chocolate — I’m happy with the Dads biscuits. Budgets are not what they used to be. Rest. »
– Johanne Pelland (Producer)
” Anne Mariewas an institution in its own way. Who hasn’t heard his booming voice that resonated and made all the people around jump. Like no one, she had the secret of making her rants under the sign of eponymous crises which made her reputation. But, there was also her “other personality” that she hid and that I also and above all had the chance to know well. Paradoxically, she was also a very sensitive and unfortunately too lonely woman. I had great secrets from him, I got to know his relationship with Walter , the love of his life and, over time, we developed a beautiful respect for each other. I hope she found her Walter and serenity. One last word Anne Marie : Pouchou! Pouchou! »
– Michel David (SOMA)
“Anne-Marie Piran the legend. I was terrified to know she was on her way when I was attending The major late 90′. She was quite right. I was slipping over slippage, poor thing. I just had to get good. She was saving my ass to kick it better. She liked to say that one day, I had written on the tapes of the Federal Liberal Party “Liberal Party of QC”. It was dedicated to the reporter from the press conference. Imagine the political mess I would have created. After distributing all the tapes, she collected them all to save the production company, the agency, the client, the political crisis and my little assistant ass. I let you imagine her tone when she showed up at the studio. I just had to be good, excellent, perfect. Earning his respect was difficult for the incompetent. It took me years. She only wanted the best skills in each area. That’s it, very simple.
You were a key figure in advertising in Quebec. Thanks Anne Marie for saving us and kicking our ass. ❤”
– Andres Norambuena (BLVD/Rodeo Fx)
“July 1988.
Here it is night.
The phone wakes me up.
It’s a woman’s voice.
She doesn’t scream, she screams!
A fury on the phone, I hardly understand the message…
We won, we won Roger…
It’s a Silver Lion… do you realize?
The agencyLéveillé Vickers & Benson has just won the first Cannes Lion awarded to a Quebec advertising agency for the message The chandelierofLoto-Quebec of which I am the designer.
Anne-Marie Piranrepresents the agency at the 35th Cannes Advertising Film Festival.
Your shrill cries have died out dearAnne Marie. But this call from Cannes will always remain alive. Like everything you left of yourself with advertisers. Thank you for everything. »
– Roger Tremblay (Advertiser, Lecturer UdeM)
At the request ofAnne-Marie Piran there will be no service or lounge.Celine Carbonneau proposes, to people wishing to make a fon, to do so at theSt-Raphël Housein Outremont, to enhance the stays of people in palliative care.