The president and CEO of La 7 Umberto Cairo today at the presentation of the schedules in Milan
Caterina Balivo and Aldo Cazzullo are the new faces of La7 who will join journalists and presenters of the network that makes information its flag and that records growing results throughout the day and in prime time: “We are the sixth network in the country »The president explained today and to Urbano Cairo during the presentation of the 2022-2023 schedules in Milan.
La7, faithful to its identity dedicated to information and in-depth analysis (it is the leading commercial network for graduated audiences), focuses on cultural entertainment. In fact a Caterina Balivo an unprecedented format will be given, in the early evening, a game of words to rediscover the Italian language, in an enigmatic style in collaboration with Treccani. The first episode is scheduled for 12 September. “You are a young, nice and brilliant, I think you can lead very well” adds Cairo on the Balivo, which he snatched from Rai with an exclusive. To the reporter Aldo Cazzulloinstead, the program is entrusted A particular day, an original format conceived by the network, in which it will accompany viewers on a journey on a particular day of a historical figure including St. Francis, Julius Caesar, Galileo Galilei, Artemisia Gentileschi. Books protagonists, on Sundays at 7 pm, in the new program conducted by Concita De Gregorio“Because the world of books is growing,” adds Cairo.
In the foreground, as always, the daily news of TgLa7 of Enrico Mentana with its marathons that covered much of the news related to the war in Ukraine and the in-depth study with Half past eight from Lilli Gruber. In the first few evenings they will return on Tuesday with Giovanni Floris, Atlantis with Andrea Purgatori to Wednesday, A clean sweep from Corrado Formigli to Thursday, Live propaganda with Diego BianchiMakkox on Fridays, Eden – A planet to save with Licia Colò to Saturday and It is not the arena from Massimo Giletti Sunday. Criticized on the episode that saw him in Russia, Cairo defends him: “he did something of courage and asked all the questions he had to ask Minister Maria Zakharova (the spokeswoman for the Russian Foreign Minister, ed.)”. Daily appointments with Omnibus conducted by Gaia Tortora and Alessandra Sardoni, Coffee Break with Andrea Pancanthe, The air that pulls with Myrta Merlino And Tagada with Tiziana Panella.
Attention also to TV series, with the return of the fourth season of Yellowstone with Kevin Costnerwhile the first run will continue the series during the summer Servant of The People – birth of a President starring the Ukrainian premier Volodymyr Zelensky, relegated to late evening after being suspended from prime time due to low ratings (although the official version is that there were problems with dubbing). In the fall, however, the third and final series will arrive. Nice shot for La7 are instead the 100 episodes of the BBC series Father Brown “Which are doing very well as you listen to on La7D” adds the publisher. Also, the series has just started Dominates with Kasia Smutniakan exclusive free-to-air Sky Original production on La7.
Sport is back with the women’s championship of Seria A who just turned pro, rhythmic gymnastics and the event of the Palio of Siena (which La7 has been awarded for 4 years), with ratings exceeding 10% share with the first appointment broadcast on 2 July. Next appointment on July 16 with the Palio dell’Assunta.