The president and CEO of La 7 Umberto Cairo today at the presentation of the schedules in Milan
Caterina Balivo and Aldo Cazzullo are the new faces of La7 who will go alongside journalists and anchors of the network which makes information its flag and which records growing results throughout the day and in prime time: «We are the sixth network in the country » explained today the president and to Urbano Cairo during the presentation of the 2022-2023 schedules in Milan.
La7, faithful to its identity dedicated to information and in-depth analysis (it is the leading commercial network of the university graduate public) focuses on cultural entertainment. In fact a Caterina Balivo a brand new format will be entrusted, in the early evening slot, a pun on the rediscovery of the Italian language, in a puzzle style in collaboration with Treccani. The first episode is scheduled for September 12. “She is a young, nice and brilliant, I think she can lead very well,” adds Cairo on the bailiff, which he snatched from Rai with an exclusive. To the reporter Aldo CazzulloInstead, the program is entrusted A particular day, an original format created by the network, in which he will accompany viewers on a journey on a particular day of a historical figure including Saint Francis, Julius Caesar, Galileo Galilei, Artemisia Gentileschi. Books protagonists, on Sundays at 19, in the new program hosted by Concita De Gregorio«because the world of books is growing» adds Cairo.
In the foreground, as always, the daily news of TgLa7 di Henry Mentana with his marathons that have covered much of the news relating to the war in Ukraine and the deepening with Half past eight Of Lilli Gruber. They’ll be back in the early evenings on Tuesday with John Floris, Atlantis with Andrew Purgatori on wednesday, A clean sweep Of Conrad Formigli on Thursday, Live propaganda with Diego BianchiMakkox on Friday, Eden – A planet to save with Licia Colo on Saturday and It’s not the arena Of Massimo Giletti Sunday. Criticized on the episode that saw him in Russia, Cairo defends him: “He did something courageous and asked all the questions he had to ask the minister Maria Zakharova (the spokeswoman for the Russian foreign minister, ed.)”. Also confirmed daily appointments with Omnibus conducted by Gaia Tortora and Alessandra Sardoni, Coffee breaks with Andrea Pancanthe, The air that blows with Myrta Merlin and Tagadà with Tiziana Panella.
Attention also to the TV series, with the return of the fourth season of Yellowstone with Kevin Costnerwhile the series will continue in the first run during the summer Servant of The People – birth of a President starring the Ukrainian premier Volodymyr Zelensky, relegated to late evening after being suspended from prime time due to low ratings (even if the official version is that there were problems with dubbing). However, the third and final series will arrive in the autumn. Instead, I’m a good shot for A7 the 100 episodes of the BBC series Father Brown “which are doing very well as you listen also on La7D” adds the publisher. Also the series has just started Dominate with Kasia Smutniaka Sky Original production exclusively free-to-air on La7.
Back to sport with the Serie A women’s championship who just turned pro, rhythmic gymnastics and the event of the Palio of Siena (which La7 was awarded for 4 years), with ratings exceeding 10% share with the first appointment broadcast on 2 July. Next appointment on July 16 with the Palio dell’Assunta.