The new means of communication of the Brotherhood of the Macarena begins its broadcasts on the night of this Thursday, October 20 with the first monthly program, a 90-minute space dedicated to reviewing the news of the corporation and which will begin after the broadcast on streaming of the last day of the Triduum of Our Lady of the Holy Rosary.
Macarena Television It will be broadcast through the Brotherhood’s profiles on the YouTube, Twitch and Facebook Live video platforms. The future of Macarena Televisión is to create a digital television application to be installed on any mobile device, screen or smart tv.
The new medium will begin with a basic programming schedule, which will combine live broadcasts with other content already publishedculminating in a 90-minute live monthly show. From here, it will gradually increase its audiovisual offer until it has a daily grill.
To develop this new channel, the Brotherhood has been accompanied by Grupo Blogosur Comunicación as a technological partner, a Sevillian audiovisual company with proven experience in communication and content generation. “They share with our Brotherhood a bold vision and the conviction that it is possible to make a modern, agile, fun Macarena Television that helps the Brotherhood to develop its essential purposes”, highlights the Big Brother.
In the presentation of Macarena Televisión, the corporation’s Big Brother, José Antonio Fernández Cabrero, indicated that this new means of communication “was born with willingness to serve the brothers, desire for universality and evangelizing mission. It is a new voice that our Brotherhood adds to those it already has to tell, inform, train, entertain, disseminate, fraternize, evangelize and project hope to all corners of the planet”.
In this sense, the scope of the new medium is important, which “will not only reach our brothers but will make known to people far from our Brotherhood what is our activity, our culture and our usefulness in the 21st century society”. Macarena Televisión supposes “a fidelity to our Macareno ancestors, who were always bold and pioneering, using in each era the means at their disposal to magnify the Brotherhood; and one response to the evangelical mandate –Go and announce the Gospel-, to the call of the Holy Father and the Church to a new evangelization going out to the peripheries and looking for the furthest away and the most displaced”, Fernández Cabrero pointed out, who added that “it will also be a tool at the service of the ends essentials of our Brotherhood -worship, training and charity- as well as a vindication of our culture and idiosyncrasy through its dissemination and enhancement in audiovisual formats; In short, a universal window to Hope, which will be present in those places where it is so needed”.
The objective of Macarena Televisión is to be a half self-sufficient, financed through sponsorships and brands collaborating with the Brotherhood. Finally, Fernández Cabrero has encouraged the brothers “to make this television their own and to consider it, in addition to a service and a communication tool, a platform to make known to society the best of our history, our culture, our spirituality and our daily activity. “It is a wonderful way to tell society, with current codes and new technologies, what the Macarena Brotherhood is and how proud we are to feel macarenos. It is an instrument to leave the atrium and for people far from the Brotherhood, both geographically and vitally, to get to know it and take an interest in it”, he stated. “We hope that Macarena Televisión is the television for all Macarenos and for everyone who wants to get to know us better”, he concluded.