The CEO of Mediaset “Pier Silvio Berlusconi
«These have been two very tough years, between the pandemic and the war, but this is a new start: we have cut costs, but not employment. We made more product and risked a lot more. And the audience and advertising sales results reward us». Like this Pier Silvio Berlusconi, CEO of Mediaset, returns after three years to tell the press in the Cologno Monzese studios about the autumn and spring schedules of the snake company. Above all, crunching numbers (plus 15% on total audience, i.e. inclusive of TV and platforms, plus 2.2% share in the largest audience sample, and a clear prevalence compared to Rai on the younger audience, first among the big broadcasters Europeans by share, 34.7%, and for self-produced programmes.), Berlusconi affirms that he proposes an increasingly cross-media TV but which has «its core business in generalist TV, which indeed will increase in value over the years compared to the fragmentation of Internet”.
Maria De Filippi dominatrix of Saturday evening
But precisely because advertising revenues and ratings have gone well, Mediaset from its commercial point of view has no intention of changing almost anything in its formula which by now sees, alas, the perennial reality show establishing itself: Big Brother VIP And Island of the Famous to which the return de will be added The mole And My mom and your dad, a reality show with parents looking for a new love story, in which their teenage children get involved: a playful show on paper, but which could cause discussion given the delicacy of the topic, also in terms of the protection of minors. Also confirmed the firepower of the programs Maria DeFilippi and the great classics such as Strip the news (the Argentero-Siani duo will open the season). Lots of entertainment, then (arriving on Canale 5 in prime time Very talented a program with children hosted by Piero Chiambretti who will try to understand their point of view, an evening event with Orietta Berti while Hyenas on Italia 1 they become a fixed appointment on Tuesdays from October to spring), the confirmation of Rete 4 as an information TV, in addition to the arrival of new fiction, The patriarch with Claudius AmendolaCorleone’s girlfriend, Soul mate with Daniel Liotti and a series on Brigitte Bardot.
Canale 5, Cesare Bocci at Christmas with “The Great Beauty” in Jerusalem
But, leafing through here and there, various culturally interesting proposals appear, which usually go unnoticed but which are worth emphasizing. The series then returns to Canale 5 The great beautyconducted by Cesare Bocci, who for Christmas will lead us to discover the history and spirituality of Jerusalem. The best of BBC documentaries arrives on Rete 4, as well as on the thematic channel Focus. It’s already happening these days with the animal series Dynasties II on network 4, while in September it will arrive The Big Animal Dictionary on Focus. On Network 4 always branded BBC in December it will arrive Frozen Planet II and in the spring Planet earth III. On Italy 1 confirmed Freedom from Robert Jacobbo who loves mixing cards between history, archeology and mystery.
The thematic network Focus, on the other hand, Mediaset’s top management confirms, “in addition to acquiring, it is putting a lot of effort into scientific production made in Italy, recounting the great events of science in an Italian style”. On 12 and 19 September in prime time The thousand faces of Syracuse Laura Pepe and Alessandro Vanoli between art and history. From 13 October Geological wonders of Italy: Luigi Bignami in the company of geologists, speleologists and paleontologists will introduce the geology of Marche, Umbria, Lazio and Sicily; from 28 November in prime time Roman medicine curated by Laura Pepe and on 15 and 22 December The monsters of the cosmosspecials with an astronomy theme, by and with Luigi Bignami and the astrophysicist Gabriele Ghisellini, dedicated to the most powerful, distant and extreme celestial phenomena.
Cinema, tributes to the 100th anniversary of Vittorio Gassman and Luciano Salce
Great movies on the thematic cinema channel Irisincluding a series dedicated to Martin Scorsese for his 80th birthday and an a Clint Eastwood. Cine34, in channel of the great Italian cinema proposes the first of September Gasmann 100 day-tribute to celebrate the 100th anniversary of the birth of the Showman Vittorio Gassmanwith a Sanguinetii special and eight signature titles starting from Overtaking. Between September and October Sanguineti also curates a cycle of films All De Sica dedicated to the great Victor De Sica while from 18 September it pays homage to the 100th anniversary of the birth of Luciano Salce proposing three special evenings.
Comedy, an event with the great actors of “Mai dire gol”
A separate chapter goes to comedy, which will restart from theaters with Zelig (3 /4 episodes on Canale 5) from the Arcimboldi in Milan, a workshop for new comedians on con Italy 1 on stagethe revival of 11 theatrical performances by comedians such as Pucci and Giacobazzi, Emigratis with Pius and Amedeo and a project in progress for the 32 years of Never say goals: evening event or 3 special episodes in prime time on Canale 5 trying to bring together the great comedians launched by the program with the Gialappa’s Band, among which we mention Antonio Albanese, Aldo Giovanni and Giacomo, Luciana Littizzetto, Gene Gnocchi, Teo Teocoli, Claudio Bisio, the Magician Forest, Gioele Dix, Luca and Paolo, Ale and Franz, Paolo Hendel.