The Israeli film and audiovisual industry responded enthusiastically to ANICA’s mission in Israel: through an intense program of meetings, the foundations for future all-out collaborations between the industries of the two countries were created. The mission – strongly desired by the President Francesco Rutelli and the President of the Union of Producers Benedetto Habib according to the wishes of the Ambassador of Italy in Tel Aviv Sergio Barbanti – is supported by the Directorate General for Cinema and Audiovisual of the Ministry of Culture and by the Ministry of Development. Italian Economic and has worked in collaboration with the Divisions of the Israeli Ministry of Foreign Affairs and the Ministry of Culture and Sports. The initiative – conceived and implemented by Executive Media Consultant Karen Hassan – consolidated institutional relations between Italy and Israel and opened new business opportunities between the creators of the two countries for new co-productions and for the development of film and television projects. and digital, and for the application of new technologies to animation and post-production.
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The busy schedule of meetings began with the official visit to Yad Vashem, where President Rutelli was welcomed by the President of the Museum Dani Dayan, and with the meeting with the Israeli Minister of Culture Chili Tropper, who presented the new incentive program tax for foreign companies that will come to shoot in Israel and with which common priorities and objectives have been discussed, also following the recent meeting in Naples between the Ministers of Culture of the Mediterranean; Rutelli sent Tropper a message from Minister Dario Franceschini, who coordinated the work in Naples. It continued with the directors of the main Israeli film funding funds: Israel Film Fund, The Rabinovitch Foundation for Arts, The Gesher Multicultural Film Fund, The New Fund For Cinema and TV and The Makor Foundation. Given the relevance that writing and creating original projects have for these common perspectives, the meetings with the Chairman of the Israeli Producers Association and the Writers Guild of Israel were of particular importance, as well as those with some of the major broadcasters operating in globally – as Keshet Media Group. Of great importance was the meeting with Isaac Ben Israel – father of the Israeli Cybersecurity system – on the issues that globalization has brought with it and the challenges that digital technologies will have to face in the near future.
The ANICA project in Israel has also laid the foundations for the creation of creative workshops, with the aim of facilitating and encouraging the meeting and development of original common ideas and projects, as well as the activation of exchanges, scholarships study and mentoring programs between ANICA Academy and leading Israeli training institutes. “Israel – affirms the president Anica Francesco Rutelli – is a vibrant reality of plural ideas, creativity, productive capacities; the meetings with the leaders of this ecosystem will make it possible to achieve new concrete goals for the cinema and audiovisual sector of our country. “
Benedetto Habib, president of the Anica Producers Union: “We are delighted with the enthusiasm with which the Israeli audiovisual institutions and industry have accepted our invitation to explore new forms of collaboration capable of imposing our two industries even more on global level. I am sure that in the next few months we will see the concrete fruits of this first mission “. “This mission – concludes the Italian ambassador in Tel Aviv Sergio Barbanti – has laid a very significant stone on which to build a solid collaboration between Italy and Israel in the field of cinema and audiovisual creations, combining the creativity that characterizes both countries and from a cultural as well as a technological point of view. “
The president of ANICA @RutelliTweet spoke today at the Matera Digital Week, underlining the strategic value of the audiovisual sector, also linked to the technological transition of our country.@CteMatera @APAudiovisivi @MIAmarket_Rome @MISE_GOV pic.twitter.com/s8c68KwPe6
– ANICA (@ANICASOCIAL) June 22, 2022
Israel-Italy: Anica mission in the Jewish state to strengthen collaboration and start new projects