‘Avatar’ returns to theaters to revive the franchise for a new generation

Avatar, the first film in the universe created by James Cameron, will return to theaters in September. The revival, which in some way will prepare the ground for its long-awaited sequel Avatar: The Water SenseIt is more than just an advertising strategy. It is a reunion of the audience with one of the most popular stories in contemporary science fiction.

Cameron’s production encompasses an evolution of entertainment cinema towards more philosophical terrain, especially in the field of science fiction. He was also the before and after of creating compelling universes using digital effects. Not only the environment, but also the characters and all the possibilities that this can offer.

Avatar it is a large-scale allegory of human relations with the environment, awareness of the other and prejudice. These are common themes in the cinema, which the script -also written by Cameron- explores with a moving point of view. The director, known for his ability to turn science fiction into emotional scenarios, explored moral reflection from new points. The film allowed him to explore the power of ideals and the will to survive, without resorting to a sober or harsh tone.

Avatara great digital show, but with heart

In the end, Avatar it also celebrates the spectacle of cinema. What turned history into an enduring mass phenomenon. The success at the box office —for ten years it was the highest grossing film in history— was accompanied by a mark of considerable importance in the film industry. After all, the story wasn’t just about a dazzling, colorful tour of new high-tech terrain. At once, Avatar It was the quintessence of an experience that he shed cynicism to meditate on significant ideas in a subtle way. The result was an unprecedented success that created a milestone in the way of narrating science fiction.

So his return to theaters is an experience that links audiences from several different generations. But specifically, celebrate the fact that Avatar It is a review of the impact of the so-called blockbuster on mass culture. However, the big question involves the impact of the production on an audience that will no longer be surprised by the digital effects or its message between the lines. Will the revival of the feature film be the litmus test for the franchise imagined by James Cameron?

Pandora and a new kingdom to explore

Actually, the question is more complicated than the mere experience in theaters, or how the audience will react to the return to the big screen of a film that was part of the childhood of many. Avatar was responsible for a more elaborate discourse in science fiction, which without reaching authorship, questioned relevant topics. Her long shadow, moreover, allowed genre cinema to evolve in new ways.

Avatar 2

The same way it did before jurassic-park by Steven Spielberg, Avatar it was a revolution. Specifically, how to conceive a type of cinema with a marked personality without forgetting the visual spectacle. But now, it will have to face a new collective sensitivity about its central issues.

How will the platforms and social networks react to your exploration of colonialism, racism, exclusion and ecological exploitation? They are all issues of relevance today, which, in addition, involve a public debate that even implies a specific political comment.

Avatarahead of its time

Avatar, which came long before the big talk questioned established elements of pop culture, has a concrete message. One that coincides with contemporary points of view on the search for identity, the idea of ​​the social and the ecological.

Even today’s renewed spirituality, linked to the perception of nature as a creative whole, could be reflected in Avatar. Does that mean that the film will have a renaissance in collective taste and debate? The probability is high, especially since despite its apparent simplicity, the film has a complex background.

Avatar (2009)

Despite being frequently compared to the story of Pocahontas and the scarred Dance with wolves, Avatar has a definite identity. That’s the one that delves into how the Na’vi are convinced that nature is alive.

In the plot, the way in which the only human character among the natives of Pandora contemplates this mystery is surprising in its sensitivity. For the tribe of creatures with blue skins, the fauna and flora of their planet coexist in harmony with their identity.

The concept, at the height of the great debates on the responsibility of our culture for environmental damage, has a new look. Which could make Avatar a discovery for a new audience that could also fully understand its importance.

The flight to the magic of an unknown planet

Avatar came to the cinema as the conclusion of a long journey for its director and screenwriter to achieve an amazing project. Cameron began production in 1994, with the future plan to release the film in 1999. But by then, the technology he needed was not yet advanced enough. Or at least, not to the levels required by his vision of an unknown planet with an environment totally different from Earth, and therefore impossible to recreate for practical purposes. The digital component was mandatory for the creation of a new world, and the director refused that the result is not absolutely convincing.

Not finding the resources he required, the director set about creating them. Cameron invented motion capture technologies that were dazzling in their accuracy. Also, he worked on digital image texturing software that is still revolutionary and a measurable advance in the use of color in digital effects. As if all of the above was not enough, he brought new relevance to the 3D format, something that will surely happen again with Avatar: The Water Sense.

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But the greatest legacy of Avatar is to show that the so-called cinema show, also has a spiritual depth. Something that can turn its re-release into one of the highest points of the new experience that its sequel will entail. A future legacy for the rest of the franchise and a celebration for lovers of an especially beloved sci-fi epic.

‘Avatar’ returns to theaters to revive the franchise for a new generation