Jared Leto in December he will be 52 years old. Incredible but true: the actor seems to have frozen his youth forever, like a sort of contemporary Dorian Gray. Certainly thanks to the access to the most exclusive treatments and a very lucky genetics, as well as an excellent skincare. Until now his beauty secrets had remained the same, but the news of the day is very positive: Jared is ready to launch his beauty brand. He will be called Twentynine Palms and for its debut on October 25th, 12 products are planned, among which we find a cleanser, a serum and a clay mask, a body cleanser, shampoos and conditioners for the face. Prices for it range between 40 and 90 dollars and will be sold not only on the official website of the brand, but also in some stores in New York, Los Angeles, London and Paris.
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Jared Leto’s brand will not stop at beauty
Following in the footsteps of his “colleague” muse of Alessandro Michele of Gucci Harry Stylesthat with its Pleasing does not focus exclusively on skincare and beauty, Leto will do the same, opening up to more product categories, positioning itself in the lifestyle sector. An address already made clear by the fact that with the launch of the first products there will also be a limited edition scarf with the works of the Swiss artist and photographer
Douglas Mandry. And that’s just the beginning: as explained Leto, who called Twentynine Palms a creative playgroundnew collaborations will take shape already in 2023.
On the other hand, Jared Leto has never been an easy figure, as evidenced by his career divided equally between music and acting, as well as his particular style and his spirituality. A multifaceted but also very concrete artist, with a strong entrepreneurial spirit. To date, he has invested in over 200 companies, including Airbnb, Uber and Spotify, he is one of the founders of The Hive social network among other activities he carries out. So it is no wonder that he has decided to enter the beauty industry, which is so thriving and vibrant. But was it really needed? The answer will be given by the public.
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The practice of celebs who reinvent themselves beauty entrepreneurs is now increasingly widespread, just think of the very recent entry of Brad Pitt and Kate Moss, or even to that of Travis Barker, the new Mr. Kardashian. Cosmetics is an increasingly rich and flourishing market, which attracts growing interest to itself, and being enticed is legitimate, but one wonders if consumers are really interested in the brands of the stars and willing to spend quite high amounts, given that it is rare that they choose the low cost fragment. When Rihanna made her a revolutionary interest in this world, she did it moved by a sincere passion and with a precise mission, like for example Jessica Alba, but can the same be said of all those who came after them? A bit of skepticism lurks, but if it will be a success we will find out only by living.
Jared Leto launches a skincare line and if it promises skin like his we are ready to buy it