The mystical beauty or spiritual beauty is therefore booming because it meets this demand and adds a level to the holistic dimension that we knew. Holistic beauty, whose name comes from the Greek holos (“everything” and “whole”), apprehends it in its totality, taking into account our four dimensions which are the physical, the mental, the emotional and the spiritual – these last two were little activated until now . Beyond the only food supplements (which is an ‘in-out’ cosmetic), the holistic beauty considers how to take care of yourself through sports, good sleep, massages, medicines, etc. and provides products, advice in this direction – cf. collaborations and Live Instagrams of young brands with naturopaths, yoga teachers, meditation and breathing specialists, etc.
Thereby, 100Good offers an Aromachologie range, composed of perfumes that do good and ‘Let go’ routines with breathing exercises, candle, capilla, interior mist, pillow, etc. A real mind care, or mind care. For her part, the American singer Alicia Keys launched her holistic skincare line in 2020 Keys Soulcareto allow everyone to reveal their inner radiance and take care of their soul.
The brand beloved of Mars, in addition to its natural vibratory and energetic Aromaparfums which allow the harmonization of the emotional body and which connect to the divine in us, offers four body oils linked to the chakras, with application advice and yoga kriya (specific exercise), rituals such as ‘ Joie de vivre’ or ‘Love of oneself’, Invocation candles developed with Yoga teacher Catherine Saurat Pavard. As for Holidermyit is probably the most representative brand of the holistic movement in France, as it offers numerous à la carte rituals, combining care + nutrition via healthy menus with Bespoke by Sunday + food supplements + beauty tool such as Gua Sha + sport + sleep + ‘Facial Yoga’ with facialist Aurélia del Sol + spa treatments.
Even luxury brands like Dior have created treatments at Spa Cheval Blanc using rock crystal tools, which amplify letting go, as well as ‘sensory awakenings’ which use a very particular touch, called ‘perceptive’ and inspired by fasciatherapy (Beauty ambassadors feel the energy flows circulating in each of the body tissues of the massaged person). The client can also be massaged on a bed covered with alpha quartz, which invites you to commune with the power of the elements, under a starry ceiling like a celestial vault!
” Everything is vibration Albert Einstein already said. As such, quantum physics is part of our daily lives, invests entire fields of the economy (especially new technologies – the startup Pasqal, a French quantum nugget, has just raised 25 million euros) and will develop considerably . Even if it remains complicated to measure the energies according to the traditional methods, the Kirlian effect, the dowsing, showed that our body vibrates at a certain frequency, like all beings and products. ” Cells have a particle dimension and a wave dimension. This is the principle of the double quantum. Our body is made up of nearly 100 times (99.99%) more energy and information than matter », says Philippe Bobola, Dr. in chemistry, physics, biology, anthropologist and oncologist . Today this may still seem esoteric for the most Cartesian among us, but tomorrow it will be as accepted and proven as the effects of meditation and hypnosis on the brain.
The role of mirror neurons, the impact on the skin of our emotions are of close interest to the major brands that measure them as well as our states of well-being (cf. Clarins, Shiseido, Amore Pacific x Unist, Greentech, etc.) . Neuro-cosmetics (cf. IFF’s Science of Wellness Program), psychodermatology or Mind-Skin Connection are developing in the USA and in Europe. These prospects of linking the skin more to the emotions felt, to the action of neurotransmitters will make it possible to offer cosmetics that are truly adapted to the phases of life and the feelings of the consumer (and to the state they wish to reach).
In conclusion, many signs show that a form of spirituality, a new dimension, has returned in style. The need for a link to the cosmos, to the whole of life (humans are part of nature, all living beings are connected within themselves) prepares cosmetics that will commit to repairing the soil, via permaculture, biodynamics , using ingredients from regenerative agriculture.
You will see many beauty oracles arriving this year, candles with stone inclusions, a number of products and rituals that will nourish the body and the soul. The deployment will take place both in retail and in spas. A beauty that connects the body to the spirit, that heals the living, it’s exciting and so promising!
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